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GEO

Generative engine optimisation for the age of AI answers.

Buyers increasingly ask ChatGPT, Gemini, Perplexity and AI Overviews for recommendations. GEO makes your brand easy for these systems to find, understand, trust and cite — so you’re part of the answer when decisions begin.

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What’s included

AI visibility audit

How AI assistants currently describe your brand, category and competitors — and which sources they cite.

Entity & brand signals

Consistent, accurate brand information across your site, profiles and directories.

Citation-ready content

Expert, well-structured content that AI systems can confidently summarise and reference.

Structured data

Organization, Service, Article and FAQ schema that removes ambiguity about who you are.

Authority & mentions

Credible third-party mentions through PR, partnerships, reviews and thought leadership.

Ongoing monitoring

Regular prompt testing and AI referral tracking as platforms evolve.

How we work

  1. Benchmark — Test a consistent set of buyer prompts across major AI assistants.
  2. Fix the foundations — Align brand information, structured data and technical access.
  3. Build authority — Create citation-worthy content and earn credible mentions.
  4. Monitor — Re-test, track AI referrals and refine as answers change.

What you can expect

  • A clearer picture of how AI describes your brand
  • More accurate, consistent representation in AI answers
  • Content and signals built for AI citation
  • An early advantage as AI-led discovery grows

Every engagement is measured against KPIs agreed with you up front, and reported on transparently.

FAQs

Questions about GEO

Can you guarantee we’ll appear in ChatGPT or Gemini?

No one outside those companies can guarantee how an AI assistant responds. GEO improves the signals these systems rely on, which raises the likelihood of being included and described accurately.

Does GEO replace SEO?

No — it builds on it. Many AI systems ground their answers in web content and search indexes, so strong SEO remains essential.

How do you measure GEO?

Through regular prompt testing, AI referral traffic in analytics, branded search trends and asking new leads how they found you.

How quickly does GEO work?

Foundational fixes can help relatively quickly, but authority and consistent representation build over months. It’s an ongoing discipline.

Related services

Works well with GEO

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